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James Chung (Yong Min Chung), founder & chief consultant at Strategy Salad, leads issue management and crisis management communication services.
He is former executive vice president of Communications Korea, and PR manager of Oriental Brewery (InBev Korea). He gained various corporate communication experiences in PR agencies and in-house. As crisis communication consultant, he has provided consulting, coaching and training services over 200 domestic and global corporations and organizations for last two decades : Hanjin Shipping, STX Group, SK Group, L'Oreal, Lafarge Group, Nu Skin, Woongjin Coway, Korea Land Housing Corporation, Korea Hydro & Nuclear Power Corporation, EDS, JTI, KTF, SC First Bank, Agribrand Purina Korea, Cargill, Kyowon Group, Honeywell, Daegu Subway Corporation, Incheon International Airport Corporation, Toyota Motor, Seoul Metropolitan Government, Ministry of Culture, Sports and Tourism, Ministry of Land, Transport and Maritime Affairs, Ministry of Health and Welfare, and Ministry of Food, Agriculture, Forestry and Fisheries.
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He acquired master’s degree in corporate communication at Fairleigh Dickinson University in the US and bachelor’s in Hankook University of Foreign Studies in Korea. He co-translated 'Media Training 101 (Korean version published by Communication Books)' and co-authored 'Social Media Crisis Management. (e-Biz Books)' He wrote corporate crisis management books titled ‘Corporate Crisis, Win with System (PREVIEW)’ in 2012, '1% One Percent (ER Books)' in 2015, and ‘The Mouth of Corporation (ER Books)’ in 2017. He is a frequent contributor and commentator to many reputed newspapers, magazine and corporate publications regarding corporate crisis and issue management. Also he annually gives dozens of lectures about corporate crisis management system to high-profile corporate executives and crisis managers in Korea. His personal blog is ‘Communication as Ikor (www.jameschung.kr)’ that is dealing with updated corporate crisis issues. |
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Sean Song (Dong Hyun Song), Executive Vice President & partner consultant at Strategy Salad, leads social issue and crisis management communication services.
As a founding member of Strategy Salad, he built up his career as marketing manager for the online and offline marketing for the Fashion Division at SK Networks, and marketing communication manager at Liquor BG of Doosan Group, gaining diverse experiences in Korean corporations in corporate and brand marketing and corporation promotions. As in-house marketing PR manager, he conducted establishing brand strategies for SK SMART brand and culture marketing at SK Networks. At conducted online marketing planning at Tommy Hilfiger, developed and organized eigenpost.com, executed the 3D project to implement ‘Fashion Recommendation Service’ and organized SK Group’s student culture program (Student Media Contest, Smart Model Contest, National School Paper Contest, and Millennium Leader Club). As marketing communication manager at the Wine Division of Doosan |
Corporation, he organized wine brand marketing communication strategies, conducted VIP marketing, online marketing planning and management, organized and established an online mileage program and the Wine Class. As crisis management communication consultant, he conducted crisis management communication and social issue/crisis management, Online Marketing, consultation, consulting, coaching and training services for the following clients: SK Group, Lotte Group, Hanwha Group, Hanjin Shipping, STX Group, KT, Hyosung Group, Lafarge Group, Amway, Nu Skin, Coway, Yuhan-Kimberly, Philips Korea, L'Oreal, Nature Republic, Genesis BBQ, Thinkware, Daesang Chungjungwon, Pernod Ricard Korea, Daiso, ACE Life, Cargill, Air Products, LH, Ministry of Health and Welfare, Ministry of Education, Science and Technology and Korea Forest Service.
He is a MA and PhD candidate in journalism at Kwangwoon University in Korea. He co-authored 'Social Media Crisis Management (e-Biz Books)' and ‘Social Media Marketing for Million Customers (Hanvit Media)’ and personally runs a marketing communication blog, Insight Marketing Communications (www.artistsong.net) He is one of the most popular commentators to national media and public institutions regarding social issues and online crisis management in Korea. In 2013, he established nation’s firstly founded social issue management firm named MingleSpoon as an affiliate of Strategy Salad and he holds additional post of CEO at the highly specialized service firm.
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D.G. Shin is an executive partner/VP, Strategy Salad, currently taking a lead of consulting services in the fields of high-ranking press relationship, publicity and crisis management communications.
Started his career from Doosan Group in 1990, he was promoted up to an executive director of PR Department, Doosan Group, through the Planning and Coordination Office, Doosan Development, during which he made distinguished achievements in corporate communication for the company from 1994 based on his affluent background knowledge on corporate communication and media relation.
As the leader of PR Department of Doosan Group, he took a lead of communications as a whole for Korea Heavy Industries and Construction (currently Doosan Heavy Industries and Construction) and Daewoo Machinery (currently Doosan Infracore) put into practice while Doosan Group has expanded its business areas to grow to be a global heavy industry giant after selling off Oriental Brewery.
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Moreover, he is recognized to have upgraded the corporate image externally, after the successful acquisition as above, by highlighting the group's new visions and strengths as a global business giant, and have greatly been contributed to coping over imminent issues then facing the Doosan Group, such as internal/external risks and global financial crisis.
Currently he is in charge of consultancy on planning and implementation of crisis management targeting local group companies in Strategy Salad; in particular, taking advantage of his expertise experiences by far, he is intensively specialized in providing advisory service with respect to issue management for corporate owners and CEOs of top and mid-tier group companies.
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Kate Park (Park, Sun Hyang), a Senior Director of Strategy Salad, leads overall operation of media relations and publicity.
Having worked for Communications Korea, Edelman Korea and the Ministry of Government Administration and Home Affairs, she has built a solid career through hands on expertise acquired in media relations, publicity and strategy consulting and implementation.
As a specialist in media relations and publicity, she has delivered successful outcomes through her expertise in media relations, MPR and issue management for countless major companies including Toyota Motor Korea/Lexus, JITK, Johnson & Johnson Medical Korea, Pharmacia Korea, Indonesia Culture and Tourism Agency, Jakarta City Government Tourism Office, National Pension Service, Newbridge Capital, CJ-Baxte, AstraZeneca, Pfizer Pharmaceutical Company, MSD, Burberry Golf, Johnson & Johnson Vision Care (Acuvue), Gillette Oral-B, Pulmuone Greenche, and Kia Motors Corporation.
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With her experience gained from working for leading PR firms, she devised various ways to build public relations for the Policy Management & PR Officer of the Ministry of Government Administration and Home Affairs through developing press kit, PR films, feature articles, putting together an interview with the minister, as well as developing contents for LED PR board at the Central Government Complex. In addition, she took charge of the official news site and weekly e-newsletter of the MOGAHA.
Currently, she is leading the consulting of publicity strategies and implementation for Strategy Salad’s clients. She has BA in Business Administration at Ewha Womans University.
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Alex Yoon (Yoon, Soo Han), Senior Director of Strategy Salad, leads an overall operation of media relations and issue management.
Having worked at LG Chem, KookSoonDang, Home Plus, and Lotte Group, his 20 years of PR experience exceeds far beyond PR duties and includes enterprise-level issue management.
During his in-house tenure, he successfully managed issues such as fraudulent stock exchange rumors, plant site accidents, shareholder disputes, M&A collisions, black consumer responses, competitor scandal responses, national-level political and social issues management, controversies in safety, and the PI (President identity) management.
Throughout his 12 years at Lotte Corporation, he encompassed major milestone related PR practices in several different business units such as Lotte Beverages, Lotte Property & Development, and Lotte Hotel Services BU.
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At Strategy Salad, his wide net of business practice; the chemistry industry, liquor, F&B, hospitality, and logistics are being greatly appreciated by numerous clients. He started his career as a writer at KBS radio and acquired his bachelor's degree in Korean Language and Literature at Hanyang University.
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Jay Kwon, Adviser of Strategy Salad is leading specialized executive training services such as media training, spokesman training and stakeholder communication training.
Starting his career as a reporter in 1981 at MBC, he served various positions as reporter, business editor, chief editor, editorial writer and correspondent in Washington DC.
He is also famous for a prime TV news anchor in MBC. He led morning and weekend news as well as MBC News Desk as a main anchor. He also ran off Korea’s top TV program ‘Debate for 100 minutes’ and ‘Economy Magazine’ in MBC.
For more than 37 years, he held key important positions as the most successful journalist in Korea through Director of the News Headquarters and Vice President of MBC and President of MBC plus.
He received reputed awards such as Korea Journalist Award (1986), Korea Broadcasting Award (1987), Korea Broadcasting Award (2013) and credited as a competent journalist.
He also served Korean society as a member of Public Official Ethics Commission for Supreme Court, and Vice President for Korea News Editors Association.
He graduated from Seoul National University and got a master’s degree in journalism and mass communication in Hanyang University.
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