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James Chung (Yong Min Chung), founder & chief consultant at Strategy Salad, leads issue management and crisis management communication services.
He is former executive vice president of Communications Korea, and PR manager of Oriental Brewery (InBev Korea). He gained various corporate communication experiences in PR agencies and in-house. As crisis communication consultant, he has provided consulting, coaching and training services over 300 domestic and global corporations and organizations for last two decades : Hanjin Shipping, STX Group, SK Group, L'Oreal, Lafarge Group, Nu Skin, Woongjin Coway, Korea Land Housing Corporation, Korea Hydro & Nuclear Power Corporation, EDS, JTI, KTF, SC First Bank, Agribrand Purina Korea, Cargill, Kyowon Group, Honeywell, Daegu Subway Corporation, Incheon International Airport Corporation, Toyota Motor, Seoul Metropolitan Government, Ministry of Culture, Sports and Tourism, Ministry of Land, Transport and Maritime Affairs, Ministry of Health and Welfare, and Ministry of Food, Agriculture, Forestry and Fisheries.
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He acquired master’s degree in corporate communication at Fairleigh Dickinson University in the US and bachelor’s in Hankook University of Foreign Studies in Korea. He co-translated 'Media Training 101 (Korean version published by Communication Books)' and co-authored 'Social Media Crisis Management. (e-Biz Books)' He wrote corporate crisis management books titled ‘Corporate Crisis, Win with System (PREVIEW)’ in 2012, '1% One Percent (ER Books)' in 2015, and ‘The Mouth of Corporation (ER Books)’ in 2017. He is a frequent contributor and commentator to many reputed newspapers, magazine and corporate publications regarding corporate crisis and issue management. Also he annually gives dozens of lectures about corporate crisis management system to high-profile corporate executives and crisis managers in Korea. His personal blog is ‘Communication as Ikor (www.jameschung.kr)’ that is dealing with updated corporate crisis issues. |
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D.G. Shin is an executive partner/VP, Strategy Salad, currently taking a lead of consulting services in the fields of high-ranking press relationship, publicity and crisis management communications.
Started his career from Doosan Group in 1990, he was promoted up to an executive director of PR Department, Doosan Group, through the Planning and Coordination Office, Doosan Development, during which he made distinguished achievements in corporate communication for the company from 1994 based on his affluent background knowledge on corporate communication and media relation.
As the leader of PR Department of Doosan Group, he took a lead of communications as a whole for Korea Heavy Industries and Construction (currently Doosan Heavy Industries and Construction) and Daewoo Machinery (currently Doosan Infracore) put into practice while Doosan Group has expanded its business areas to grow to be a global heavy industry giant after selling off Oriental Brewery.
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Moreover, he is recognized to have upgraded the corporate image externally, after the successful acquisition as above, by highlighting the group's new visions and strengths as a global business giant, and have greatly been contributed to coping over imminent issues then facing the Doosan Group, such as internal/external risks and global financial crisis.
Currently he is in charge of consultancy on planning and implementation of crisis management targeting local group companies in Strategy Salad; in particular, taking advantage of his expertise experiences by far, he is intensively specialized in providing advisory service with respect to issue management for corporate owners and CEOs of top and mid-tier group companies.
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Kate Park (Park, Sun Hyang), an executive partner/Corporate PR div, Strategy Salad, leads overall operation of media relations and publicity.
Having worked for Communications Korea, Edelman Korea and the Ministry of Government Administration and Home Affairs, she has built a solid career through hands on expertise acquired in media relations, publicity and strategy consulting and implementation.
As a specialist in media relations and publicity, she has delivered successful outcomes through her expertise in media relations, MPR and issue management for countless major companies including Toyota Motor Korea/Lexus, JITK, Johnson & Johnson Medical Korea, Pharmacia Korea, Indonesia Culture and Tourism Agency, Jakarta City Government Tourism Office, National Pension Service, Newbridge Capital, CJ-Baxte, AstraZeneca, Pfizer Pharmaceutical Company, MSD, Burberry Golf, Johnson & Johnson Vision Care (Acuvue), Gillette Oral-B, Pulmuone Greenche, and Kia Motors Corporation.
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With her experience gained from working for leading PR firms, she devised various ways to build public relations for the Policy Management & PR Officer of the Ministry of Government Administration and Home Affairs through developing press kit, PR films, feature articles, putting together an interview with the minister, as well as developing contents for LED PR board at the Central Government Complex. In addition, she took charge of the official news site and weekly e-newsletter of the MOGAHA.
Currently, she is leading the consulting of publicity strategies and implementation for Strategy Salad’s clients. She has BA in Business Administration at Ewha Womans University.
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Alex Yoon (Yoon, Soo Han), an executive partner/Issue Management div, Strategy Salad, leads an overall operation of media relations and issue management.
Having worked at LG Chem, KookSoonDang, Home Plus, and Lotte Group, his 20 years of PR experience exceeds far beyond PR duties and includes enterprise-level issue management.
During his in-house tenure, he successfully managed issues such as fraudulent stock exchange rumors, plant site accidents, shareholder disputes, M&A collisions, black consumer responses, competitor scandal responses, national-level political and social issues management, controversies in safety, and the PI (President identity) management.
Throughout his 12 years at Lotte Corporation, he encompassed major milestone related PR practices in several different business units such as Lotte Beverages, Lotte Property & Development, and Lotte Hotel Services BU.
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At Strategy Salad, his wide net of business practice; the chemistry industry, liquor, F&B, hospitality, and logistics are being greatly appreciated by numerous clients. He started his career as a writer at KBS radio and acquired his bachelor's degree in Korean Language and Literature at Hanyang University.
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Anna Kang (Mi Young Kang), Director at Strategy Salad, completed her studies in Hotel Management and Tourism at Domino Carlton Tivoli in Switzerland, and earned a Bachelor of Science in Hospitality Management from Florida International University (FIU) in the United States. She also holds a Master’s degree in Advertising and Public Relations from the Graduate School of Journalism and Mass Communication at Yonsei University. Over the course of approximately 20 years, she served as the Head of the Communications & Marketing Department at Chubb Life Insurance, building an extensive track record as a strategic communications expert.
During her tenure at Chubb Life Insurance, Director Kang spearheaded efforts to enhance corporate reputation and brand value by overseeing domestic and international media relations, enterprise-wide issue management, and global headquarters communication. Notably, during the Chubb Group's high-profile acquisition of Cigna Group's Asia-Pacific insurance business (which includes LINA Life Insurance Korea), she led the comprehensive external media response and internal stakeholder communications. She has been widely recognized for preserving corporate trust through proactive and structured communications during times of highly complex and structural change.
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Furthermore, she has built a full-spectrum communications capabilities. By collaborating seamlessly with the global headquarters, she successfully maintained cross-border alignment while orchestrating internal communications for change management, along with key marketing and ESG initiatives to elevate brand value.
Currently, Director Kang delivers highly sophisticated and actionable strategic communications solutions for global corporate clients navigating highly regulated environments where reputational risk is critical to business growth and sustainability.
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